“It’s like, how much more black could this be? And the answer is none. None more black.”
Nigel Tufnell. Spinal Tap.
The recent news that Cannondale’s new 2014 kit design will be a mainly black affair has been greeted by cycling’s fashion watchers with barely more than a raised eyebrow. ‘Copying Sky’ is the main criticism that most can muster and, given that nearly all pro teams are seeking to reproduce the British team’s training programmes or marginal gains techniques in some shape or form, that in itself is hardly a withering accusation. But, after years of what has often amounted to an arms race of garishness, is there more to this latest rejection of what has been termed elsewhere as ‘Euro Gaud’ than simply aping the most successful team around?
Colour Me Bad.
On one level Cannondale’s rejection of bright colour is an obvious way of turning their back on the team’s most recent incarnation as Liquigas. Constrained by the corporate colours of the Italian energy company, the team’s lime green kit was up there with the lurid pink of Lampre and the Day-glo yellow of ViniFantini for eye-watering loudness. Indeed, some lesser Italian races – when the finishes were often contested between multiple members of these three teams – were such a visceral assault on the eyes that they should really have carried some kind of warning for viewers of a sensitive disposition.
The Massif Studio Blog 